Terms of Service
The rules for using Tagora. Last updated 22 August 2026.
What Tagora is
Tagora provides a container checker on this website, a published set of measurements taken from public Google Tag Manager containers, and a command-line tool that exports a GTM container into a Git repository you control. Using any of them means accepting these terms.
Tagora is not affiliated with, endorsed by, or sponsored by Google. Google Tag Manager and Google Analytics are trademarks of Google LLC.
The checker and the measurements
The checker reads the published container file a site already serves to every visitor. It performs no authentication, no probing of private systems, and nothing a browser loading the page would not do.
Records of checks are published here, and each states the exact artifact it describes. Containers change, so a record describes a moment rather than a permanent fact.
Do not use the checker to overwhelm any site, ours or anyone else's. Automated bulk use is rate-limited, and we may block use that degrades the service for others.
Findings are observations, not advice
Findings describe what a published container contains. They are not legal, compliance, security or tax advice, and they are not a certification that anything is safe or unsafe.
Whether an observation matters depends on facts we cannot see: your jurisdiction, your users, what you have told them, and what tools you run outside the container. We report what is observable and leave the judgement to the people who can make it. Do not present a Tagora report as evidence of compliance.
The command-line tool
The CLI is licensed under the Business Source License 1.1; the licence file in the repository governs it and prevails over this page for the software itself.
The tool runs on your machine using credentials you provide. You are responsible for those credentials, for the repository it writes to, and for reviewing what it opens before merging. Google access is requested read-only. GitHub access is limited to repositories you select.
Your responsibilities
- Only connect accounts and repositories you are authorised to use.
- Keep your own credentials secure. We never hold them and cannot recover them.
- Do not attempt to disrupt the service or gain access to systems or data that are not yours.
Availability and changes
The service is provided as-is and as-available. It is early software: features can change, endpoints can move, and published figures are recomputed as methods improve. We may change or discontinue any part of it. Where a published measurement turns out to be wrong, we correct it and say so rather than editing it quietly.
No warranty, and limits
To the fullest extent permitted by law, Tagora is provided without warranties of any kind, express or implied, including fitness for a particular purpose and non-infringement. We do not warrant that findings are complete or that the service will be uninterrupted or error-free.
To the fullest extent permitted by law, we are not liable for indirect, incidental or consequential damages, or for lost data, revenue or profits, arising from use of the service.
Changes to these terms
We may update these terms. The date at the top changes when we do, and continued use means the updated terms apply.