container audit
GTM-WWCW432
This container ships 45 hand-written scripts (22 KB of JavaScript) to every visitor — more than 90% of the 46,522 containers we have measured. That is an application's worth of code, delivered as tag configuration.
duplicate-ads-conversionis uncommon — under 4% of the containers we have measured have it. That is context rather than a verdict: a server container is rarer still and is a sign of a mature setup. What it means is in the finding itself.
Tags234
Custom scripts45
Third parties16
Delivered696 KB
Versions293
What we observed
A real browser loaded pelican.com a month ago and recorded every request it made. This is what happened, as distinct from what the container is configured to do. It is one page load — anything that fires only deeper in the site did not fire here.
Container loaded from
googletagmanager.com — GoogleMeasurement sent to
google-analytics.com — GoogleConsent
a consent platform is present, but our browser could not complete the accept step — so the before-and-after comparison did not run here. 6 hosts appeared only after consent was granted. Google recorded
gcs=G111 (all granted).Third parties contacted
25 hosts — cdnjs.cloudflare.com, fonts.googleapis.com, cdn.jsdelivr.net, static.cloudflareinsights.com, pelicanweb-prod.s3.us-west-1.amazonaws.com, code.jquery.com, cdn.dynamicyield.com, static.klaviyo.com, and 17 more
dataLayer events seen
gtm.js, gtm.dom, dl_user_data, gtm.load, d_remark
Where the data goes
Not observed — on the page we loaded, measurement went to Google and nowhere else. observed on pelican.com More info »
Findings
Ordered by consequence. review has a concrete cost when it bites; info is real but depends on your setup. Seen is how common it is across the containers we have measured — reported separately on purpose, because common and harmless are different claims.
reviewWrites cookies directly (1)
1 piece of custom code set cookies in code.
WhyCookies set this way bypass GTM's consent settings, because the consent checks live in the tag templates rather than in raw JavaScript.
CheckIf any of these cookies are used for analytics or advertising, confirm they are still gated on a consent decision.
Seenseen in 21.2% of 46,522 containers measured
reviewSame Google Ads conversion defined more than once (1)
1 conversion action is defined by more than one tag.
WhyA conversion ID plus label identifies one action. Two tags carrying the same pair can report the same conversion twice, inflating conversion counts and the ROAS that bidding runs on.
CheckCheck whether both tags can fire on the same page. If they can, your Ads reporting is overstating this action and automated bidding is optimising against it.
Seenseen in 3.8% of 46,522 containers measured
infoConsent configuration detected (4)
The container declares one or more consent signals.
WhyConsent handling is present in the container. This describes what the artifact declares; what actually happened on the page is measured separately, above.
CheckConfirm these settings match the consent policy you intend to enforce, and compare them with the before-and-after observation.
Seenseen in 44.6% of 46,522 containers measured
infoVendor IDs written into custom code (3)
3 vendor IDs are pasted directly into custom HTML rather than held in a variable or template.
WhyChanging a property, pixel or account then means editing every tag that mentions it, and any one that gets missed keeps sending to the old destination indefinitely.
CheckFine if the ID never changes. If you have ever migrated a property, check that none of these still point at the old one.
Seenseen in 31.4% of 46,522 containers measured
Third parties it can reach
Each host is a party that can execute code or receive data in a visitor's browser. Follow one to see who else loads it. More info »
www.google-analytics.com ×98www.googleadservices.com ×18tag.simpli.fi ×11fls.doubleclick.net ×8tags.srv.stackadapt.com ×6connect.facebook.net ×4ad.doubleclick.net ×3www.facebook.com ×3googleads.g.doubleclick.net ×2www.upsellit.com ×2assets.armanet.us ×1cdn-cookieyes.com ×1insight.adsrvr.org ×1jadserve.postrelease.com ×1js.adsrvr.org ×1www.mczbf.com ×1
What the custom templates can do
Custom templates are third-party code shipped inside the container. Injecting scripts and running page globals is ordinary for them — most tag templates need it to work — so this is an inventory, not a warning. It lists the capability each template declares so you can match it against templates you meant to install.
__cvt_KDQSW gallery injects code from cdn-cookieyes.com__cvt_9907799_317 private injects code from www.redditstatic.com · runs page-level globals__cvt_9907799_456 private injects code from sc-static.net, tr.snapchat.com · runs page-level globals__cvt_9907799_466 private injects code from snap.licdn.com__cvt_9907799_469 private injects code from connect.facebook.net · runs page-level globals__cvt_9907799_540 private injects code from static.ads-twitter.com · runs page-level globalsDetected on
Sites observed loading this container. A container used across many hosts is a shared template; one on a single host is a bespoke build. Follow a site to see every container it loads.
What this audit describes
Containers change. These findings describe one specific artifact, and you can re-fetch it to check this reading.
| Container | GTM-WWCW432 |
|---|---|
| Published version | 293 — the identity of this configuration. It changes only when someone publishes. |
| Read at | 2026-08-23 18:22:28 UTC (a month ago) |
| Source | https://www.googletagmanager.com/gtm.js?id=GTM-WWCW432 |
| Body checksum | 2c83cd3a3275d57cac4c55797e29d8fb220963d66e18967a6d0d7e531ab76791Evidence of the exact bytes we read, not an identity: Google varies the response per request, so re-fetching an unchanged container yields a different checksum. Compare the published version instead. |
Re-audit
This reading is from a month ago. A container can be republished at any time, and nothing here updates on its own — a fresh read is the only way to know whether it still says this. Running it again replaces this page in place, so the link keeps working.
Put this container under version control. Tagora exports it to a repository you own, so every change arrives as a pull request. How it works »