container audit
GTM-WR4HD5
This container can hand execution to 13 third parties — more than 90% of the 46,522 containers we have measured. Each serves code it controls, which can change at any time.
- 26 custom HTML tags carrying 28 KB of JavaScript — more than 80% of the 46,522 containers we have measured. This runs on every page the container loads on.
- Measurement runs through a server container on its own domain — the mark of a mature setup, and rarer than the tooling vendors imply.
- 429 published versions — each one live for every visitor the moment it was published.
Tags124
Custom scripts26
Third parties13
Delivered676 KB
Versions429
What we observed
A real browser loaded mrandmrssmith.com a month ago and recorded every request it made. This is what happened, as distinct from what the container is configured to do. It is one page load — anything that fires only deeper in the site did not fire here.
Container loaded from
load.evt.mrandmrssmith.com — the site's own hostMeasurement sent to
google-analytics.com — GoogleThe container is self-hosted; the measurement still goes to Google. The first-party path that a tagging server provides is not being used for the data itself.
Consent
OneTrust answered its own API. Nothing measured until it was granted — no analytics or advertising hit left the page beforehand, and 1 fired afterwards. That is the outcome consent is meant to produce. 1 host appeared only after consent was granted. Google recorded
gcs=G111 (all granted).Third parties contacted
25 hosts — static.cloudflareinsights.com, widget.trustpilot.com, js.stripe.com, cdn-ukwest.onetrust.com, p11.techlab-cdn.com, c.webtrends-optimize.com, ajax.googleapis.com, geo.webtrends-optimize.workers.dev, and 17 more
dataLayer events seen
gtm.js, OneTrustLoaded, OptanonLoaded, gtm.dom, gtm.load, optimize_view
Where the data goes
Not observed — on the page we loaded, measurement went to Google and nowhere else. observed on mrandmrssmith.com More info »
Findings
Ordered by consequence. review has a concrete cost when it bites; info is real but depends on your setup. Seen is how common it is across the containers we have measured — reported separately on purpose, because common and harmless are different claims.
infoLoads JavaScript from another host (4)
4 pieces of custom code fetch and run JavaScript from another host.
WhyWhatever that host serves executes with full access to the page — it can read the DOM, cookies and form fields. The code is not in this container, so it can change at any time without any change here.
CheckConfirm you recognise every host below and that someone owns the relationship. A host you cannot name is the one to chase.
Seenseen in 54.4% of 46,522 containers measured
infoConsent configuration detected (3)
The container declares one or more consent signals.
WhyConsent handling is present in the container. This describes what the artifact declares; what actually happened on the page is measured separately, above.
CheckConfirm these settings match the consent policy you intend to enforce, and compare them with the before-and-after observation.
Seenseen in 44.6% of 46,522 containers measured
infoUses browser storage (2)
2 pieces of custom code read or write localStorage or sessionStorage.
WhyBrowser storage persists across visits and is not covered by cookie consent tooling, so it is easy to overlook when auditing what you keep on a visitor's device.
CheckConfirm nothing personal is being kept there, and that it is covered by your privacy notice.
Seenseen in 23.3% of 46,522 containers measured
infoVendor IDs written into custom code (1)
1 vendor ID is pasted directly into custom HTML rather than held in a variable or template.
WhyChanging a property, pixel or account then means editing every tag that mentions it, and any one that gets missed keeps sending to the old destination indefinitely.
CheckFine if the ID never changes. If you have ever migrated a property, check that none of these still point at the old one.
Seenseen in 31.4% of 46,522 containers measured
Third parties it can reach
Each host is a party that can execute code or receive data in a visitor's browser. Follow one to see who else loads it. More info »
www.google-analytics.com ×39googleads.g.doubleclick.net ×6connect.facebook.net ×3tag.mention-me.com ×3www.googleadservices.com ×3www.facebook.com ×24798504.fls.doubleclick.net ×1analytics.tiktok.com ×1analytics.twitter.com ×1dpm.demdex.net ×1services.xg4ken.com ×1telegraphmediagroup.d3.sc.omtrdc.net ×1www.kayak.com ×1
What the custom templates can do
Custom templates are third-party code shipped inside the container. Injecting scripts and running page globals is ordinary for them — most tag templates need it to work — so this is an inventory, not a warning. It lists the capability each template declares so you can match it against templates you meant to install.
__cvt_MBTSV gallery injects code from stapecdn.com · runs page-level globals__cvt_KDZQ6 gallery injects code from x.cloudfront.net, storage.googleapis.com, cdn.jsdelivr.net, unpkg.com · runs page-level globals__cvt_P3FC5 gallery injects code from x.cloudfront.net, storage.googleapis.com, cdn.jsdelivr.net, unpkg.com · runs page-level globals__cvt_1298128_344 private injects code from t.contentsquare.net · runs page-level globals__cvt_1298128_355 private runs page-level globals__cvt_1298128_784 private injects code from c.amazon-adsystem.com · runs page-level globals__cvt_KDTBT gallery injects code from js.appboycdn.com · runs page-level globalsDetected on
Sites observed loading this container. A container used across many hosts is a shared template; one on a single host is a bespoke build. Follow a site to see every container it loads.
What this audit describes
Containers change. These findings describe one specific artifact, and you can re-fetch it to check this reading.
| Container | GTM-WR4HD5 |
|---|---|
| Published version | 429 — the identity of this configuration. It changes only when someone publishes. |
| Read at | 2026-08-13 19:05:06 UTC (a month ago) |
| Source | https://www.googletagmanager.com/gtm.js?id=GTM-WR4HD5 |
| Body checksum | e6f5f83f55fc0f893daed5b957347d3363cc0864f6a732dcbaa72c07905ea040Evidence of the exact bytes we read, not an identity: Google varies the response per request, so re-fetching an unchanged container yields a different checksum. Compare the published version instead. |
Re-audit
This reading is from a month ago. A container can be republished at any time, and nothing here updates on its own — a fresh read is the only way to know whether it still says this. Running it again replaces this page in place, so the link keeps working.
Put this container under version control. Tagora exports it to a repository you own, so every change arrives as a pull request. How it works »