container audit
GTM-PR23HDB
17 tags, 12 custom scripts, 9 third-party hosts — an ordinary container, near the middle of what we measure (median: 39 tags, 4 custom scripts).
- 12 custom HTML tags carrying 8 KB of JavaScript. This runs on every page the container loads on.
- 9 third-party hosts reachable from its tags — more than 80% of the 46,522 containers we have measured.
Tags17
Custom scripts12
Third parties9
Delivered377 KB
Versions26
What we observed
A real browser loaded deliciousmagazine.co.uk a month ago and recorded every request it made. This is what happened, as distinct from what the container is configured to do. It is one page load — anything that fires only deeper in the site did not fire here.
Container loaded from
not observed loading
Measurement sent to
google-analytics.com — GoogleConsent
Cookiebot answered its own API. 5 hosts appeared only after consent was granted.
Third parties contacted
25 hosts — static.cloudflareinsights.com, consent.cookiebot.com, assets.shopthruapp.com, cdn.intergient.com, consentcdn.cookiebot.com, cdn.confiant-integrations.net, securepubads.g.doubleclick.net, config.playwire.com, and 17 more
dataLayer events seen
cookie_consent_preferences, cookie_consent_statistics, cookie_consent_marketing
Where the data goes
Nothing fired — we loaded the page and no tag library or measurement request ran, which usually means a consent banner held everything back. The container below still describes what would run once it does. observed on deliciousmagazine.co.uk More info »
Findings
Ordered by consequence. review has a concrete cost when it bites; info is real but depends on your setup. Seen is how common it is across the containers we have measured — reported separately on purpose, because common and harmless are different claims.
infoVendor IDs written into custom code (5)
5 vendor IDs are pasted directly into custom HTML rather than held in a variable or template.
WhyChanging a property, pixel or account then means editing every tag that mentions it, and any one that gets missed keeps sending to the old destination indefinitely.
CheckFine if the ID never changes. If you have ever migrated a property, check that none of these still point at the old one.
Seenseen in 31.4% of 46,522 containers measured
infoLoads JavaScript from another host (4)
4 pieces of custom code fetch and run JavaScript from another host.
WhyWhatever that host serves executes with full access to the page — it can read the DOM, cookies and form fields. The code is not in this container, so it can change at any time without any change here.
CheckConfirm you recognise every host below and that someone owns the relationship. A host you cannot name is the one to chase.
Seenseen in 54.4% of 46,522 containers measured
infoConsent configuration detected (2)
The container declares one or more consent signals.
WhyConsent handling is present in the container. This describes what the artifact declares; what actually happened on the page is measured separately, above.
CheckConfirm these settings match the consent policy you intend to enforce, and compare them with the before-and-after observation.
Seenseen in 44.6% of 46,522 containers measured
Third parties it can reach
Each host is a party that can execute code or receive data in a visitor's browser. Follow one to see who else loads it. More info »
connect.facebook.net ×5www.facebook.com ×5www.google-analytics.com ×3ct.pinterest.com ×2btloader.com ×1fundingchoicesmessages.google.com ×1s.pinimg.com ×1sak.userreport.com ×1static.hotjar.com ×1
Detected on
Sites observed loading this container. A container used across many hosts is a shared template; one on a single host is a bespoke build. Follow a site to see every container it loads.
What this audit describes
Containers change. These findings describe one specific artifact, and you can re-fetch it to check this reading.
| Container | GTM-PR23HDB |
|---|---|
| Published version | 26 — the identity of this configuration. It changes only when someone publishes. |
| Read at | 2026-08-23 18:04:22 UTC (a month ago) |
| Source | https://www.googletagmanager.com/gtm.js?id=GTM-PR23HDB |
| Body checksum | c3f1baed0a97bea724e3ac3b7841e11f6ed6018a911f3039804ba541526cd835Evidence of the exact bytes we read, not an identity: Google varies the response per request, so re-fetching an unchanged container yields a different checksum. Compare the published version instead. |
Re-audit
This reading is from a month ago. A container can be republished at any time, and nothing here updates on its own — a fresh read is the only way to know whether it still says this. Running it again replaces this page in place, so the link keeps working.
Put this container under version control. Tagora exports it to a repository you own, so every change arrives as a pull request. How it works »