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container audit

GTM-PBH8LSM

This container is published but empty — no tags, so nothing fires.

Tags0
Custom scripts0
Third parties0
Delivered338 KB
Versions7

What we observed

A real browser loaded ifamagazine.com a month ago and recorded every request it made. This is what happened, as distinct from what the container is configured to do. It is one page load — anything that fires only deeper in the site did not fire here.

Container loaded from googletagmanager.com — Google
Measurement sent to google-analytics.com — Google
Consent a consent banner was present and we accepted it. 4 measurement hits left the page before it was granted, carrying a client id (whether that is permitted depends on jurisdiction, and this was not a European visit). 1 host appeared only after consent was granted. Google recorded gcs=G1 (no consent signal). 5 advertising hosts were contacted before anything was granted.
Third parties contacted 23 hosts — pagead2.googlesyndication.com, www.googletagmanager.com, cdn.onesignal.com, securepubads.g.doubleclick.net, api.onesignal.com, 543e1a74ebffc5b5763f2ede865c4405.safeframe.googlesyndication.com, googleads.g.doubleclick.net, analytics.google.com, and 15 more
dataLayer events seen gtm.js, gtm.dom, gtm.load, gtm.scrollDepth

Where the data goes

Not observed — on the page we loaded, measurement went to Google and nowhere else. observed on ifamagazine.com More info »

Findings

Ordered by consequence. review has a concrete cost when it bites; info is real but depends on your setup. Seen is how common it is across the containers we have measured — reported separately on purpose, because common and harmless are different claims.

reviewNo consent signal in the container (1)
Nothing in this container sets, reads, or gates on a consent state.

WhyThe container itself neither sets a Consent Mode default, holds any tag back for consent, nor references a known consent platform. Either enforcement lives entirely outside GTM — where it cannot be audited from here — or tags fire regardless of what a visitor chose.

CheckIf a consent platform blocks scripts before GTM loads, this is fine — confirm that is actually the case. If not, tags are firing on a choice nobody recorded.

Seenseen in 52.1% of 46,522 containers measured

Third parties it can reach

Each host is a party that can execute code or receive data in a visitor's browser. Follow one to see who else loads it. More info »

No third-party hosts were found in this container's tags.

Detected on

Sites observed loading this container. A container used across many hosts is a shared template; one on a single host is a bespoke build. Follow a site to see every container it loads.

ifamagazine.com

What this audit describes

Containers change. These findings describe one specific artifact, and you can re-fetch it to check this reading.

ContainerGTM-PBH8LSM
Published version7 — the identity of this configuration. It changes only when someone publishes.
Read at2026-08-23 18:01:15 UTC (a month ago)
Sourcehttps://www.googletagmanager.com/gtm.js?id=GTM-PBH8LSM
Body checksumf205ee4f3866621e1bb502b1d76ac8736db396d975082d8ba331fe7e87508d25
Evidence of the exact bytes we read, not an identity: Google varies the response per request, so re-fetching an unchanged container yields a different checksum. Compare the published version instead.

Re-audit

This reading is from a month ago. A container can be republished at any time, and nothing here updates on its own — a fresh read is the only way to know whether it still says this. Running it again replaces this page in place, so the link keeps working.

Re-audit GTM-PBH8LSM

Check another container

Put this container under version control. Tagora exports it to a repository you own, so every change arrives as a pull request. How it works »