tagora
container audit

GTM-NBQX6N5

290 tags, 695 KB delivered to every visitor — more than 90% of the 46,522 containers we have measured. Size is a description here, not a fault.

Tags290
Custom scripts6
Third parties5
Delivered695 KB
Versions220

What we observed

A real browser loaded eniplenitude.com a month ago and recorded every request it made. This is what happened, as distinct from what the container is configured to do. It is one page load — anything that fires only deeper in the site did not fire here.

Container loaded from googletagmanager.com — Google
Measurement sent to google-analytics.com — Google
Consent a consent banner was present and we accepted it. 2 measurement hits left the page before it was granted, carrying a client id (whether that is permitted depends on jurisdiction, and this was not a European visit). 10 hosts appeared only after consent was granted. Google recorded gcs=G101 (partial). 10 advertising hosts were contacted before anything was granted.
Third parties contacted 25 hosts — rum.hlx.page, cdn1.adoberesources.net, fonts.googleapis.com, eniplenitude.scene7.com, s.go-mpulse.net, cdn.tagcommander.com, www.googletagmanager.com, js.monitor.azure.com, and 17 more
dataLayer events seen gtm.js, gtm.dom, tcConsentChanged, gtm.load, gtm.click, gtm.triggerGroup

Where the data goes

Not observed — on the page we loaded, measurement went to Google and nowhere else. observed on eniplenitude.com More info »

Findings

Ordered by consequence. review has a concrete cost when it bites; info is real but depends on your setup. Seen is how common it is across the containers we have measured — reported separately on purpose, because common and harmless are different claims.

reviewNo consent signal in the container (1)
Nothing in this container sets, reads, or gates on a consent state.

WhyThe container itself neither sets a Consent Mode default, holds any tag back for consent, nor references a known consent platform. Either enforcement lives entirely outside GTM — where it cannot be audited from here — or tags fire regardless of what a visitor chose.

CheckIf a consent platform blocks scripts before GTM loads, this is fine — confirm that is actually the case. If not, tags are firing on a choice nobody recorded.

Seenseen in 52.1% of 46,522 containers measured

infoOne variable that a great deal depends on (40)
"macro_step" is read by 40 tags and triggers — more than anything else in this container.

WhyGTM shows you where a variable is defined, never how much depends on it. Editing this one touches a large share of the container at once, and whatever breaks will surface somewhere that looks unrelated to the change.

CheckBefore changing it, check what reads it. If it feeds both measurement and consent or routing logic, split those uses apart first.

Seenseen in 10.1% of 46,522 containers measured

infoLoads JavaScript from another host (6)
6 pieces of custom code fetch and run JavaScript from another host.

WhyWhatever that host serves executes with full access to the page — it can read the DOM, cookies and form fields. The code is not in this container, so it can change at any time without any change here.

CheckConfirm you recognise every host below and that someone owns the relationship. A host you cannot name is the one to chase.

Seenseen in 54.4% of 46,522 containers measured

Third parties it can reach

Each host is a party that can execute code or receive data in a visitor's browser. Follow one to see who else loads it. More info »

fls.doubleclick.net ×276s2.adform.net ×6track.adform.net ×6www.google-analytics.com ×2www.googleadservices.com ×1

Detected on

Sites observed loading this container. A container used across many hosts is a shared template; one on a single host is a bespoke build. Follow a site to see every container it loads.

eniplenitude.com

What this audit describes

Containers change. These findings describe one specific artifact, and you can re-fetch it to check this reading.

ContainerGTM-NBQX6N5
Published version220 — the identity of this configuration. It changes only when someone publishes.
Read at2026-08-22 13:22:28 UTC (a month ago)
Sourcehttps://www.googletagmanager.com/gtm.js?id=GTM-NBQX6N5
Body checksum5a49d2fa210704f698e8cfb60f096ed2c48d50c8c684dfe3677e8e51c8c317dd
Evidence of the exact bytes we read, not an identity: Google varies the response per request, so re-fetching an unchanged container yields a different checksum. Compare the published version instead.

Re-audit

This reading is from a month ago. A container can be republished at any time, and nothing here updates on its own — a fresh read is the only way to know whether it still says this. Running it again replaces this page in place, so the link keeps working.

Re-audit GTM-NBQX6N5

Check another container

Put this container under version control. Tagora exports it to a repository you own, so every change arrives as a pull request. How it works »