container audit
GTM-MBN44C2
22 tags, 6 custom scripts, 6 third-party hosts — an ordinary container, near the middle of what we measure (median: 39 tags, 4 custom scripts).
- 6 custom HTML tags carrying 1 KB of JavaScript. This runs on every page the container loads on.
- 6 third-party hosts reachable from its tags.
duplicate-ads-conversionis uncommon — under 4% of the containers we have measured have it. That is context rather than a verdict: a server container is rarer still and is a sign of a mature setup. What it means is in the finding itself.
Tags22
Custom scripts6
Third parties6
Delivered476 KB
Versions42
What we observed
A real browser loaded extend.tv 2 months ago and recorded every request it made. This is what happened, as distinct from what the container is configured to do. It is one page load — anything that fires only deeper in the site did not fire here.
Container loaded from
googletagmanager.com — GoogleMeasurement sent to
google-analytics.com — GoogleConsent
no consent gate responded on this page, so there was nothing to hold measurement back (banners are often shown only to visitors in certain regions, and this was not a European visit).
Third parties contacted
25 hosts — www.digitalremedy.com, fonts.googleapis.com, cdn.propensity.com, js.hs-scripts.com, analytics.propensity-abm.com, js.hsforms.net, static.hotjar.com, www.googletagmanager.com, and 17 more
dataLayer events seen
gtm.js, gtm.dom, gtm.load
Where the data goes
Not observed — on the page we loaded, measurement went to Google and nowhere else. observed on extend.tv More info »
Findings
Ordered by consequence. review has a concrete cost when it bites; info is real but depends on your setup. Seen is how common it is across the containers we have measured — reported separately on purpose, because common and harmless are different claims.
reviewdocument.write (1)
1 piece of custom code call document.write.
Whydocument.write blocks the HTML parser while it runs, and browsers ignore it entirely once the page has finished parsing — so an async-loaded tag using it can silently do nothing.
CheckIf these tags fire on page load they are costing render time; if they fire later they may not be working at all. Worth confirming the tag still does what it was added to do.
Seenseen in 18.4% of 46,522 containers measured
reviewSame GA4 property configured more than once (1)
G-SSE3V85DLW is configured by 2 separate tags.
WhyEach config tag initialises the property independently, so a single page view can be counted once per tag. Sessions, users and conversion rates all inherit the error.
CheckIf more than one of these fires on the same page you are double-counting. Compare against a known-good day, or check for a step change in traffic when the second tag was added.
Seenseen in 4.8% of 46,522 containers measured
reviewSame Google Ads conversion defined more than once (1)
1 conversion action is defined by more than one tag.
WhyA conversion ID plus label identifies one action. Two tags carrying the same pair can report the same conversion twice, inflating conversion counts and the ROAS that bidding runs on.
CheckCheck whether both tags can fire on the same page. If they can, your Ads reporting is overstating this action and automated bidding is optimising against it.
Seenseen in 3.8% of 46,522 containers measured
reviewNo consent signal in the container (1)
Nothing in this container sets, reads, or gates on a consent state.
WhyThe container itself neither sets a Consent Mode default, holds any tag back for consent, nor references a known consent platform. Either enforcement lives entirely outside GTM — where it cannot be audited from here — or tags fire regardless of what a visitor chose.
CheckIf a consent platform blocks scripts before GTM loads, this is fine — confirm that is actually the case. If not, tags are firing on a choice nobody recorded.
Seenseen in 52.1% of 46,522 containers measured
Third parties it can reach
Each host is a party that can execute code or receive data in a visitor's browser. Follow one to see who else loads it. More info »
www.google-analytics.com ×9www.googleadservices.com ×4tracker.pixeltracker.co ×3cdn.propensity.com ×1googleads.g.doubleclick.net ×1j.6sc.co ×1
Detected on
Sites observed loading this container. A container used across many hosts is a shared template; one on a single host is a bespoke build. Follow a site to see every container it loads.
What this audit describes
Containers change. These findings describe one specific artifact, and you can re-fetch it to check this reading.
| Container | GTM-MBN44C2 |
|---|---|
| Published version | 42 — the identity of this configuration. It changes only when someone publishes. |
| Read at | 2026-08-23 17:44:59 UTC (2 months ago) |
| Source | https://www.googletagmanager.com/gtm.js?id=GTM-MBN44C2 |
| Body checksum | 034e0760f4066acbe4399294075cb7bfc14d93bad7e9af96557d10befa73718dEvidence of the exact bytes we read, not an identity: Google varies the response per request, so re-fetching an unchanged container yields a different checksum. Compare the published version instead. |
Re-audit
This reading is from 2 months ago. A container can be republished at any time, and nothing here updates on its own — a fresh read is the only way to know whether it still says this. Running it again replaces this page in place, so the link keeps working.
Put this container under version control. Tagora exports it to a repository you own, so every change arrives as a pull request. How it works »