container audit
GTM-KZBNJ8N
9 tags, 3 custom scripts, 1 third-party host — an ordinary container, near the middle of what we measure (median: 39 tags, 4 custom scripts).
- 3 custom HTML tags carrying 0 KB of JavaScript. This runs on every page the container loads on.
- 1 third-party host reachable from its tags.
Tags9
Custom scripts3
Third parties1
Delivered349 KB
Versions16
What we observed
A real browser loaded expeditions.com 2 months ago and recorded every request it made. This is what happened, as distinct from what the container is configured to do. It is one page load — anything that fires only deeper in the site did not fire here.
Container loaded from
googletagmanager.com — GoogleMeasurement sent to
google-analytics.com — GoogleConsent
a consent banner was present and we accepted it. Nothing measured until it was granted — no analytics or advertising hit left the page beforehand, and 2 fired afterwards. That is the outcome consent is meant to produce. 10 hosts appeared only after consent was granted. Google recorded
gcs=G111 (all granted).Third parties contacted
25 hosts — code.approachguides.com, assets.lindblad.com, customer-n02rgypagqmi0dnd.cloudflarestream.com, images.ctfassets.net, www.google.com, cdn.contentful.com, graphql.contentful.com, www.gstatic.com, and 17 more
dataLayer events seen
gtm.js, gtm.dom, gtm.load, Loaded a Page, Module Viewed
Where the data goes
Not observed — on the page we loaded, measurement went to Google and nowhere else. observed on expeditions.com More info »
Findings
Ordered by consequence. review has a concrete cost when it bites; info is real but depends on your setup. Seen is how common it is across the containers we have measured — reported separately on purpose, because common and harmless are different claims.
reviewNo consent signal in the container (1)
Nothing in this container sets, reads, or gates on a consent state.
WhyThe container itself neither sets a Consent Mode default, holds any tag back for consent, nor references a known consent platform. Either enforcement lives entirely outside GTM — where it cannot be audited from here — or tags fire regardless of what a visitor chose.
CheckIf a consent platform blocks scripts before GTM loads, this is fine — confirm that is actually the case. If not, tags are firing on a choice nobody recorded.
Seenseen in 52.1% of 46,522 containers measured
Third parties it can reach
Each host is a party that can execute code or receive data in a visitor's browser. Follow one to see who else loads it. More info »
Detected on
Sites observed loading this container. A container used across many hosts is a shared template; one on a single host is a bespoke build. Follow a site to see every container it loads.
What this audit describes
Containers change. These findings describe one specific artifact, and you can re-fetch it to check this reading.
| Container | GTM-KZBNJ8N |
|---|---|
| Published version | 16 — the identity of this configuration. It changes only when someone publishes. |
| Read at | 2026-08-23 17:42:05 UTC (2 months ago) |
| Source | https://www.googletagmanager.com/gtm.js?id=GTM-KZBNJ8N |
| Body checksum | 7435c4b5505f66f698ad0bef6c3828644d3a66357b7104d41649dd4cee81ab99Evidence of the exact bytes we read, not an identity: Google varies the response per request, so re-fetching an unchanged container yields a different checksum. Compare the published version instead. |
Re-audit
This reading is from 2 months ago. A container can be republished at any time, and nothing here updates on its own — a fresh read is the only way to know whether it still says this. Running it again replaces this page in place, so the link keeps working.
Put this container under version control. Tagora exports it to a repository you own, so every change arrives as a pull request. How it works »