container audit
GTM-KXPGPPD
39 tags, 15 custom scripts, 6 third-party hosts — an ordinary container, near the middle of what we measure (median: 39 tags, 4 custom scripts).
- 15 custom HTML tags carrying 4 KB of JavaScript — more than 70% of the 46,522 containers we have measured. This runs on every page the container loads on.
- 6 third-party hosts reachable from its tags.
duplicate-ads-conversionis uncommon — under 4% of the containers we have measured have it. That is context rather than a verdict: a server container is rarer still and is a sign of a mature setup. What it means is in the finding itself.
Tags39
Custom scripts15
Third parties6
Delivered488 KB
Versions39
What we observed
A real browser loaded liberal.ca a month ago and recorded every request it made. This is what happened, as distinct from what the container is configured to do. It is one page load — anything that fires only deeper in the site did not fire here.
Container loaded from
googletagmanager.com — GoogleMeasurement sent to
google-analytics.com — GoogleConsent
no consent gate responded on this page, so there was nothing to hold measurement back (banners are often shown only to visitors in certain regions, and this was not a European visit).
Third parties contacted
20 hosts — fonts.googleapis.com, s31184.pcdn.co, lpchosting.com, www.googletagmanager.com, www.google-analytics.com, static.ads-twitter.com, bat.bing.com, connect.facebook.net, and 12 more
dataLayer events seen
gtm.js, gtm.dom, gtm.load
Where the data goes
Not observed — on the page we loaded, measurement went to Google and nowhere else. observed on liberal.ca More info »
Findings
Ordered by consequence. review has a concrete cost when it bites; info is real but depends on your setup. Seen is how common it is across the containers we have measured — reported separately on purpose, because common and harmless are different claims.
reviewUniversal Analytics tags still shipped (8)
8 Universal Analytics tags are still in the container.
WhyUniversal Analytics stopped processing data in July 2023. These tags still download and execute on every matching page, and send to an endpoint that discards them.
CheckNothing is being collected from these. Confirm the equivalent GA4 tag exists, then delete them.
Seenseen in 23.2% of 46,522 containers measured
reviewSame Google Ads conversion defined more than once (1)
1 conversion action is defined by more than one tag.
WhyA conversion ID plus label identifies one action. Two tags carrying the same pair can report the same conversion twice, inflating conversion counts and the ROAS that bidding runs on.
CheckCheck whether both tags can fire on the same page. If they can, your Ads reporting is overstating this action and automated bidding is optimising against it.
Seenseen in 3.8% of 46,522 containers measured
infoLoads JavaScript from another host (1)
1 piece of custom code fetch and run JavaScript from another host.
WhyWhatever that host serves executes with full access to the page — it can read the DOM, cookies and form fields. The code is not in this container, so it can change at any time without any change here.
CheckConfirm you recognise every host below and that someone owns the relationship. A host you cannot name is the one to chase.
Seenseen in 54.4% of 46,522 containers measured
infoConsent configuration detected (1)
The container declares one or more consent signals.
WhyConsent handling is present in the container. This describes what the artifact declares; what actually happened on the page is measured separately, above.
CheckConfirm these settings match the consent policy you intend to enforce, and compare them with the before-and-after observation.
Seenseen in 44.6% of 46,522 containers measured
infoVendor IDs written into custom code (1)
1 vendor ID is pasted directly into custom HTML rather than held in a variable or template.
WhyChanging a property, pixel or account then means editing every tag that mentions it, and any one that gets missed keeps sending to the old destination indefinitely.
CheckFine if the ID never changes. If you have ever migrated a property, check that none of these still point at the old one.
Seenseen in 31.4% of 46,522 containers measured
Third parties it can reach
Each host is a party that can execute code or receive data in a visitor's browser. Follow one to see who else loads it. More info »
googleads.g.doubleclick.net ×2www.google-analytics.com ×2www.googleadservices.com ×27200944.collect.igodigital.com ×1pixel-a.basis.net ×1www.facebook.com ×1
Detected on
Sites observed loading this container. A container used across many hosts is a shared template; one on a single host is a bespoke build. Follow a site to see every container it loads.
What this audit describes
Containers change. These findings describe one specific artifact, and you can re-fetch it to check this reading.
| Container | GTM-KXPGPPD |
|---|---|
| Published version | 39 — the identity of this configuration. It changes only when someone publishes. |
| Read at | 2026-08-13 10:00:59 UTC (a month ago) |
| Source | https://www.googletagmanager.com/gtm.js?id=GTM-KXPGPPD |
| Body checksum | b9e2a55c3fd4020fd9f60d1d0b4cba941949fb869ebbff58cd3de4e004c7ac0bEvidence of the exact bytes we read, not an identity: Google varies the response per request, so re-fetching an unchanged container yields a different checksum. Compare the published version instead. |
Re-audit
This reading is from a month ago. A container can be republished at any time, and nothing here updates on its own — a fresh read is the only way to know whether it still says this. Running it again replaces this page in place, so the link keeps working.
Put this container under version control. Tagora exports it to a repository you own, so every change arrives as a pull request. How it works »