container audit

GTM-KJJZHXD

77 tags, 21 custom scripts, 5 third-party hosts — an ordinary container, near the middle of what we measure (median: 39 tags, 4 custom scripts).

21 custom HTML tags carrying 26 KB of JavaScript — more than 80% of the 46,522 containers we have measured. This runs on every page the container loads on.
5 third-party hosts reachable from its tags.
736 published versions — each one live for every visitor the moment it was published.
inner-html is uncommon — under 6% of the containers we have measured have it. That is context rather than a verdict: a server container is rarer still and is a sign of a mature setup. What it means is in the finding itself.

Tags77

Custom scripts21

Third parties5

Delivered525 KB

Versions736

What we observed

A real browser loaded thehill.com a month ago and recorded every request it made. This is what happened, as distinct from what the container is configured to do. It is one page load — anything that fires only deeper in the site did not fire here.

Container loaded from not observed loading

Measurement sent to google-analytics.com — Google

Third parties contacted 1 host — fonts.googleapis.com

Where the data goes

Nothing fired — we loaded the page and no tag library or measurement request ran, which usually means a consent banner held everything back. The container below still describes what would run once it does. observed on thehill.com More info »

Findings

Ordered by consequence. review has a concrete cost when it bites; info is real but depends on your setup. Seen is how common it is across the containers we have measured — reported separately on purpose, because common and harmless are different claims.

reviewUniversal Analytics tags still shipped (18)

18 Universal Analytics tags are still in the container.

WhyUniversal Analytics stopped processing data in July 2023. These tags still download and execute on every matching page, and send to an endpoint that discards them.

CheckNothing is being collected from these. Confirm the equivalent GA4 tag exists, then delete them.

Seenseen in 23.2% of 46,522 containers measured

reviewdocument.write (1)

1 piece of custom code call document.write.

Whydocument.write blocks the HTML parser while it runs, and browsers ignore it entirely once the page has finished parsing — so an async-loaded tag using it can silently do nothing.

CheckIf these tags fire on page load they are costing render time; if they fire later they may not be working at all. Worth confirming the tag still does what it was added to do.

Seenseen in 18.4% of 46,522 containers measured

reviewWrites innerHTML (1)

1 piece of custom code assign to innerHTML.

WhyAssigning innerHTML parses the string as HTML. If any of it comes from the URL, the page or a cookie, that is a script-injection route into your own site.

CheckCheck whether the assigned value is a fixed template or built from something a visitor can influence.

Seenseen in 5.7% of 46,522 containers measured

reviewNo consent signal in the container (1)

Nothing in this container sets, reads, or gates on a consent state.

WhyThe container itself neither sets a Consent Mode default, holds any tag back for consent, nor references a known consent platform. Either enforcement lives entirely outside GTM — where it cannot be audited from here — or tags fire regardless of what a visitor chose.

CheckIf a consent platform blocks scripts before GTM loads, this is fine — confirm that is actually the case. If not, tags are firing on a choice nobody recorded.

Seenseen in 52.1% of 46,522 containers measured

infoOne variable that a great deal depends on (48)

"gtm.triggers" is read by 48 tags and triggers — more than anything else in this container.

WhyGTM shows you where a variable is defined, never how much depends on it. Editing this one touches a large share of the container at once, and whatever breaks will surface somewhere that looks unrelated to the change.

CheckBefore changing it, check what reads it. If it feeds both measurement and consent or routing logic, split those uses apart first.

Seenseen in 10.1% of 46,522 containers measured

infoLoads JavaScript from another host (4)

4 pieces of custom code fetch and run JavaScript from another host.

WhyWhatever that host serves executes with full access to the page — it can read the DOM, cookies and form fields. The code is not in this container, so it can change at any time without any change here.

CheckConfirm you recognise every host below and that someone owns the relationship. A host you cannot name is the one to chase.

Seenseen in 54.4% of 46,522 containers measured

Third parties it can reach

Each host is a party that can execute code or receive data in a visitor's browser. Follow one to see who else loads it. More info »

cm2.lotlinx.com ×1 fonts.googleapis.com ×1 s3.amazonaws.com ×1 sb.scorecardresearch.com ×1 www.googletagservices.com ×1

Detected on

Sites observed loading this container. A container used across many hosts is a shared template; one on a single host is a bespoke build. Follow a site to see every container it loads.

What this audit describes

Containers change. These findings describe one specific artifact, and you can re-fetch it to check this reading.

Container	`GTM-KJJZHXD`
Published version	`736` — the identity of this configuration. It changes only when someone publishes.
Read at	2026-08-12 22:24:37 UTC (a month ago)
Source	`https://www.googletagmanager.com/gtm.js?id=GTM-KJJZHXD`
Body checksum	`9fade5b655840f600bb1cf1e5040646ab99c65c633b028e921bc405f32fde17f` Evidence of the exact bytes we read, not an identity: Google varies the response per request, so re-fetching an unchanged container yields a different checksum. Compare the published version instead.

Re-audit

This reading is from a month ago. A container can be republished at any time, and nothing here updates on its own — a fresh read is the only way to know whether it still says this. Running it again replaces this page in place, so the link keeps working.

Re-audit GTM-KJJZHXD

Check another container

Put this container under version control. Tagora exports it to a repository you own, so every change arrives as a pull request. How it works »